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NEW QUESTION # 31

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

  • A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
  • B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
  • C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Answer: A



NEW QUESTION # 32

LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

  • A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
  • B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
  • C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
  • D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: B



NEW QUESTION # 33

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

  • A. The Pardot users do not have the Pardot permission set and cannot see the data.
  • B. The data hasn't been refreshed in 24 hours so the values haven't been updated.
  • C. The campaign is not a connected campaign so the data is not syncing.
  • D. The engagement with those assets happened before the fields were added to the page layouts.

Answer: C

Explanation:

https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf



NEW QUESTION # 34

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