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NEW QUESTION # 50
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. iOS
- B. 3rd Party Tools
- C. PHP
- E. Unity
- F. tvOS
- G. Android
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION # 51
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
- A. Include Audience Network as additional placement
- B. Change the campaign objective to engagement.
- C. Change the optimization to daily unique reach.
- D. Add three new images into the ad set
- E. Change optimization from standard delivery to accelerated delivery.
NEW QUESTION # 52
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.
- A. Use website conversion tracking to see how many people purchases at the store.
- B. Use offline events from the website, and cross-reference data to measure Facebook's impact.
- C. Use offline events to understand purchases at the retail stores and orders made from the phone.
- D. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.
NEW QUESTION # 53
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.
- A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- B. You should do interest demographics and launch the campaign.
- C. You should build a similar audience based the client's current customer base.
- D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.
NEW QUESTION # 54
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